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diljeetkstudio

Helping founders build brands that customers trust
10 yrs brand strategy + design / worked with 15+ startups
📩 DM “BRAND” to work together

I asked the panel the question I’ve been stuck on I asked the panel the question I’ve been stuck on for months: should a personal brand niche down?

The answer was better than yes or no. It depends on your audience and your stage, and it doesn’t have to be forever. Niche is a decision, not an identity.

That’s why I keep showing up to rooms like this. I leave with ideas I can use the same week and people I actually want to stay in touch with.

Thank you @joinmondaygirl, @susieadelson , @lisakwong , @allyzeifman and Gina Yoo @sukoshiofficial for a conversation I’ll be thinking about for a while. And thank you Punch at @legermainhotels for hosting us.

Do you go to events to learn or to meet people?

#mondaygirl #womeninbusiness #reinvention #personalbrand #toronto
It was finally timeeeee #iphone18pro #iphone #appl It was finally timeeeee #iphone18pro #iphone #apple #unboxing
Your "eco-friendly" claim becomes illegal Sept 27. Your "eco-friendly" claim becomes illegal Sept 27.

Not eventually. In 13 days.

The EU Green Claims Directive makes vague words like:
→ natural
→ eco / eco-friendly
→ conscious / sustainable

...illegal without third-party certification + data.

After September, vague is a crime.

Gen Z isn't waiting for the law - they're fact-checking you with AI in the aisle before buying.

Fix it today:
1. Audit every claim on your site + packaging
2. If you can't prove it, cut it

DM "CHECKLIST" and I'll send my 3-step audit.

Not legal advice - brand POV. If you sell in/to EU, get counsel.

#greenclaimsdirective #greenwashing #brandstrategy #sustainablebrand #ecommercebrand
September Energy 🫶🏻 September Energy 🫶🏻
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